About Us
Over thousands of years, the harsh Northern climate has nurtured plants with extraordinary properties. Those deep roots, bitter leaves and rough bark have healed wounds and saved lives.
Now, in the 21st century, we scrutinise legends about healing Northern herbs under the penetrating gaze of doctors in the fierce light of scientific labs, creating skincare and makeup that meet the skin’s deepest needs.
“As a child, I spent my summers exploring Latvian nature, picking wild herbs and listening to grandmother’s stories about their healing properties.”
MÁDARA was founded in 2006 by Lotte Tisenkopfa-Iltnere, and is based in Riga, Latvia.
Lotte’s fascination with nature’s treasures grew into a serious research interest. MÁDARA pioneered Northern ingredient innovations 15 years ago in partnership with biologists and dermatologists.
From revitalising birch water to antioxidant-rich herbs and even mushrooms, we extract our actives from natural sources to deliver the highest concentrations of essential nutrients that help improve skin condition.
Key Ingredients
Northern Birch Water
Plant Stem Cells
Berry and Plant Seed Oils
Extract of Chanterelle
Extract of Madara Plant
All products are natural and organic certified, expert-developed and produced at our factory in Riga, Latvia.
MÁDARA has earned recognition with an unconventional approach to natural beauty, eccentric actives and tinted product expertise.
- Parabens
- Mineral Oils
- Silicones
- Chemical UV Filters
- PEGs and GMOs
- Artificial and Animal-derived Colourants
- Nano Materials
- Synthetic Fragrances